Home

💜 Performance Marketing | Growth Strategy | D2C & E-commerce Sales
💜 CRM & Retention | Content & Social Media | UI/UX & Website Optimization
💜 Data-Driven Storytelling | Strategic Planning | Customer Experience

Work Experience

  • Vellvette Lifestyle Pvt. Ltd.

    Company that owns and operates SUGAR Cosmetics, SUGAR Pop and Quench Botanics 10/2017 – 08/2023

    Assistant Manager, Growth Marketing – Direct to Consumer

    • Customer Acquisition & Retention for website-related sales
    • Website Management
    • D2C Communication Strategy
    • Product & Pricing Strategy
    • Media, Consumer & Business Analytics
    • Operations related to the fulfillment of website orders
    • PnL Ownership

  • Beard Bros Digital

    Senior Social Media Executive 09/2015 – 09/2017

    • Developing digital strategies
    • Content writing, ideation, and design visualization
    • Online Relationship Management
    • Account management and client relationship building
    • Social media marketing, including paid advertisements and organic growth
    • Influencer marketing

Projects

AAC: Business & Personal Branding
Case Study: Airline Simulation

When I wasn’t building strategies at SUGAR Cosmetics, I was busy building content—literally! From marketing to modeling, I know how to wear many hats and make them all work

My creative side

@sherelfernz