As part of a hands-on consulting and branding project, I worked on developing and revitalizing the business and personal brand of our professor’s company, Arta Ante Consulting. The focus was on translating brand theory into practice—building a strong, consistent identity through strategic design, storytelling, and digital execution.
We collaborated closely with branding expert Marc Jaspers, using tools like Miro for ideation, journey mapping, and developing a cohesive brand strategy rooted in empathy, differentiation, and relevance.
Key Achievements:
- Led the revamp of the company’s website with a sharper brand voice, visual identity, and content framework.
- Designed customer and brand journeys to align business goals with audience expectations.
- Built multiple Miro boards to structure ideation, persona creation, and customer experience pathways.
- Developed a content strategy to guide consistent, engaging brand communications across platforms.
- Conducted deep dives into personal branding methodologies to articulate founder identity and brand purpose.
Skills Highlighted:
- Brand Strategy & Development
- Personal Branding
- Journey Mapping (Customer & Brand)
- Creative Ideation & Design Thinking
- Content Strategy
- Digital Storytelling
- Collaborative Consulting & Workshop Facilitation
This project offered a high-impact blend of creative strategy and real-world application—bridging the gap between theory and practice to craft a brand that’s authentic, engaging, and ready for growth.
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