As part of a simulation-based business strategy project, I led the strategic planning and marketing execution for AirHafen, a regional airline with a goal to dominate Region 3. This project was focused on leveraging market research, competitive positioning, and tactical agility to build market share and long-term profitability.
Key Achievements:
Successfully established strong market presence through route optimization, low-cost pricing, and targeted marketing.
Increased share price, revenue, and load factors across key routes.
Adapted dynamically to intense competitor discounting with premium offerings, fleet expansion, and customer-focused services.
Managed a marketing budget across quarters, shifting strategy from initial awareness to aggressive region-wide promotions.
Achieved and maintained profitability despite multiple waves of competitive pressure.
Skills Highlighted:
Strategic Growth Planning
Data-Driven Market Research
Pricing & Positioning
E-commerce Thinking in Service Models
Tactical Marketing Execution
Budget Management & P&L Awareness
Competitive Strategy & Resilience
This project was a deep dive into real-time decision-making under market pressure—merging business insight with adaptability to achieve long-term sustainability and profitability.
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